HorecaMarket.Global: BlogBloghttps://horecamarket.global/Thu, 28 Mar 2024 10:20:19 GMTurn:store:1:blog:post:42https://horecamarket.global/crafting-an-effective-sales-cadence-a-guide-with-examplesCrafting an Effective Sales Cadence: A Guide with Examples<p><span style="font-weight: 400;">In the realm of sales, establishing a rhythmic pattern of engagement activities, known as a sales cadence, is paramount for reaching prospects effectively. This structured approach to communication helps sales professionals optimise their outreach efforts. Let's delve into what a sales cadence entails and provide a practical example for better understanding.</span></p> <h3><strong>What is a Sales Cadence?</strong></h3> <p><span style="font-weight: 400;">A sales cadence is a sequence of targeted actions and communications designed to establish contact with potential customers. These actions can vary in form, including emails, phone calls, social media interactions, and in-person meetings. The goal is to make your outreach efforts more systematic and consistent, increasing the likelihood of connecting with prospects.</span></p> <p><span style="font-weight: 400;"><img src="/images/uploaded/sales professional meticulously planning and organizing a sales cadence strategy on a large calendar.jpg" alt="" width="500" height="500" /></span></p> <p>&nbsp;</p> <h3><strong>Key Elements of a Successful Sales Cadence</strong></h3> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Target Audience: Know your prospects. Tailoring your message to the specific needs and interests of your target audience increases engagement.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Timing and Frequency: Timing is everything. Determine the optimal times for outreach and the ideal frequency to avoid overwhelming your prospects.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Content: Offer value. Your communications should provide relevant and valuable information that addresses the needs and pain points of your prospects.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Channels: Diversify your approach. Utilize multiple channels to increase the chances of reaching your audience, considering emails, calls, social media, and more.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Duration: Set a timeline. Your cadence should have a defined start and end, allowing you to measure its effectiveness and make necessary adjustments.</span></li> </ul> <h3><strong><img src="/images/uploaded/image of a modern, professional social media dashboard displaying a well-organized plan for social media interactions as part of a sales.jpg" alt="" width="500" height="500" /></strong></h3> <h3><strong>Example of an Effective Sales Cadence</strong></h3> <p><span style="font-weight: 400;">Here's an illustrative example of a sales cadence designed to engage a prospect over a two-week period:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Day 1: Send a personalised <strong>email</strong> introducing your product or service and its value proposition.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Day 3: Follow up with a connection request on <strong>LinkedIn,</strong> including a brief message about a shared interest or connection.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Day 5: Place a <strong>phone call</strong> to discuss the prospect's needs and how your offering can help. If there's no answer, leave a voicemail.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Day 8: Send a follow-up <strong>email</strong> providing additional information or resources relevant to the conversation or voicemail message.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Day 10: Make a second <strong>phone call</strong> attempt. If unanswered, leave a final voicemail summarising the key benefits of your offering.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Day 12: Send a "last attempt" <strong>email </strong>expressing your interest in connecting and offering assistance.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Day 14: Engage through <strong>social media</strong> by sharing a relevant article or resource, tagging the prospect if appropriate.</span></li> </ul> <h3><strong><img src="/images/uploaded/iIllustrate a modern and sophisticated graphic displaying an iPhone screen where a Mailchimp-type email template.jpg" alt="" width="500" height="500" /></strong></h3> <h3><strong>Conclusion</strong></h3> <p><span style="font-weight: 400;">Creating a well-defined sales cadence is crucial for maximising outreach efficiency and effectiveness. By following a strategic sequence of communication efforts, sales professionals can better engage prospects, foster relationships, and ultimately, close more deals. Remember, the key to a successful sales cadence lies in personalization, persistence, and adapting your strategy based on prospect feedback and results.</span></p>urn:store:1:blog:post:41https://horecamarket.global/ato-chases-small-businesses-for-34b-in-debt-insolvencies-tipped-to-hit-post-global-financial-crisis-levelsATO chases small businesses for $34b in debt, insolvencies tipped to hit post-global financial crisis levels<p><img src="/images/uploaded/Expenditiure by Functions Australian Goverment.png" alt="" width="884" height="627" /></p> <p>&nbsp;</p> <p>The government's economic response to the pandemic was substantial, with significant expenditure across several financial years. In the 2019-20 financial year, the response totaled $55.2 billion, peaking at $82.5 billion in the 2020-21 financial year, before reducing to $2.9 billion in 2021-22, and further down to $0.25 billion in 2022-23. This response accounted for up to 12.3% of government expenditure in 2020-21 and had a notable impact on the proportion of GDP during these years. In summary $141 Billion.</p> <p>Now the ATO are chasing a total of $54 Billion to be period, which is overdue to the exchequer (in most cases). What is the right balance here? $34 Billion is owed by SME businesses, many of whom will be sole traders, with their houses likely on the line, and have suffered with dramatic interest rate increases and an economic downturn at the same time.</p> <p><strong>Where is the balance?</strong></p> <p><strong><span style="color: #0d0d0d; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Helvetica Neue', Arial, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">Summary:</span></strong></p> <ul> <li><strong><span style="color: #0d0d0d; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Helvetica Neue', Arial, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">The Australian Taxation Office (ATO) is pursuing over $34 billion in debts from small businesses and self-employed Australians, debts that were deferred during COVID-19. </span></strong></li> <li><strong><span style="color: #0d0d0d; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Helvetica Neue', Arial, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">This aggressive debt collection is contributing to a rise in insolvencies, potentially surpassing post-Global Financial Crisis levels. </span></strong></li> <li><strong><span style="color: #0d0d0d; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Helvetica Neue', Arial, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">Many affected businesses are in struggling sectors like construction, hospitality, and retail. </span></strong></li> <li><strong><span style="color: #0d0d0d; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Helvetica Neue', Arial, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">The ATO's actions include reporting debts to credit agencies, issuing garnishee notices, and initiating wind-ups, with total collectable debt doubling since 2019 to $52.4 billion. Critics argue that while tax compliance is mandatory, the ATO's heightened enforcement could imperil small businesses further.</span></strong></li> </ul> <p><strong class="ql-hashtag" data-test-ql-hashtag="true">#insolvency</strong> <strong class="ql-hashtag" data-test-ql-hashtag="true">#business</strong> <strong class="ql-hashtag" data-test-ql-hashtag="true">#cashflow</strong> <strong class="ql-hashtag" data-test-ql-hashtag="true">#ato</strong></p>urn:store:1:blog:post:40https://horecamarket.global/case-study-ampol-ampcharges-strategic-partnership-with-horecamarketglobal-3Case Study - Ampol AmpCharges - Strategic Partnership with HorecaMarket.Global<p><strong>&nbsp;</strong><strong><img src="/images/uploaded/HorecaMarket - Every Reason to Say Yes.jpg" alt="" width="298" height="156" /></strong></p> <p><strong>&nbsp;</strong><strong>Case Study</strong></p> <p><strong>&nbsp;</strong><strong><img src="/images/uploaded/Ampol/Ampol AmpCharge.png" alt="" width="346" height="132" /></strong></p> <p><strong>Ampol AmpCharge's Strategic eCommerce Partnership with HorecaMarket.Global</strong></p> <p>Ampol AmpCharge, a leading distributor for electric vehicle solutions in Australia and New Zealand, recently sought to enhance their market reach for their recent investment in the EVOS Energy brand and streamline their B2B sales process. Their quest led them to HorecaMarket.Global, a dynamic two-sided B2B marketplace known for its robust online presence and innovative procurement solutions.</p> <p><img src="/images/uploaded/Ampol/Screenshot 2024-03-07 002300.png" alt="" width="815" height="405" /></p> <p><strong>Speed to Market</strong></p> <p>The collaboration was initiated with a clear objective: speed. HorecaMarket.Global's vibrant B2B community and strong SEO, resulting in 500,000 product page views per month, provided Ampol AmpCharge with the perfect platform to quickly scale their operations.</p> <p><strong>A Thriving Community and Streamlined Processes</strong></p> <p>With an existing community of engaged B2B customers, HorecaMarket.Global offered a simple, seamless <strong>procure-to-pay</strong> model that resonated with Ampol AmpCharge’s needs. This partnership allowed them to not only sell directly to businesses but also to empower their distributors and retailers through a B2B2B model.</p> <p><strong>Logistics and Investment</strong></p> <p>A crucial factor in the decision-making process was the integrated drop shipping and logistics solutions offered by HorecaMarket.Global, which promised a hassle-free experience for Ampol AmpCharge and their nominated 3PL. Moreover, the zero investment cost to onboard with HorecaMarket.Global made it an attractive and low-risk opportunity.</p> <p><strong>ERP Modules for Comprehensive Management</strong></p> <p>To optimize their business operations, Ampol AmpCharge leveraged a suite of ERP modules provided by the HorecaMarket.Global platform, including data analytics, CRM, finance, integrated payments, inventory management, and more. This robust infrastructure allowed them to connect with multiple marketplaces like eBay and Amazon, facilitating a broader reach.</p> <ul> <li>Data Analytics</li> <li>CRM</li> <li>Leads</li> <li>Finance</li> <li>Integrated payments</li> <li>Catalogue &amp; Inventory Management</li> <li>Sales Accounting</li> <li>Logistics</li> <li>Marketing</li> <li>API Integrations</li> <li>Content Management</li> <li>Multi Marketplace Connectors (eBay/Amazon/HorecaMarket)</li> </ul> <p><strong><img src="/images/uploaded/Ampol/ERP Modules/Module Dashbaord.png" alt="Dashbaord" width="1000" height="630" /></strong></p> <p><strong>Dashboard</strong></p> <p><strong><img src="/images/uploaded/Ampol/ERP Modules/Module B.png" alt="" width="1000" height="720" /></strong></p> <p><strong><img src="/images/uploaded/Ampol/ERP Modules/Modules A.png" alt="" width="1000" height="502" /></strong></p> <p><strong><img src="/images/uploaded/Ampol/ERP Modules/Modules 2024.png" alt="New Modules in 2024" width="1000" height="562" /></strong></p> <p><strong>Efficient Onboarding and Cost-Effective Solutions</strong></p> <p>A testament to HorecaMarket.Global’s efficiency, Ampol AmpCharge went from contract signature to having their products live and available for purchase in just 36 hours. With no cost to onboard and a pay-when-you-sell model, it epitomized financial prudence.</p> <p><strong>A Platform for Both Suppliers and Buyers</strong></p> <p>For buyers, HorecaMarket.Global has streamlined the process of finding suppliers across Australia, offering the ability to compare prices, check inventory, and manage orders all in one place. Sellers can effortlessly showcase their products to a broad audience without the delays of traditional customer onboarding.</p> <p>This strategic partnership showcases how <strong>digital transformation</strong> in the B2B space can be both simple and efficient, with Ampol AmpCharge leveraging HorecaMarket.Global's expertise to achieve remarkable growth and market penetration.</p> <p>Remarkably, the transition from contract to live marketplace presence was achieved in just <strong>36 hours</strong> !</p> <p>Check out the range from <a href="https://horecamarket.global/ampol-future-energy"><strong>Ampol</strong></a></p> <p><a title="Explore the Ampol range from Evos" href="https://horecamarket.global/ampol-future-energy" target="_blank" rel="noopener"><img src="/images/uploaded/Ampol/Both units.png" alt="" width="556" height="534" /></a></p> <p>&nbsp;</p> <p>Timing</p> <p>Remarkably, the transition from contract to live marketplace presence was achieved in just <strong>36 hours</strong> !</p> <p><img src="/images/uploaded/Ampol/85ee4ac4-56e2-40c7-a0d1-3dbc6bf46a51.jpg" alt="36 hours" width="698" height="698" /></p>urn:store:1:blog:post:37https://horecamarket.global/maximizing-business-growth-innovative-go-to-market-strategy-enhancementsMaximizing Business Growth: Innovative Go-To-Market Strategy Enhancements<p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 1.25em 0px; color: #0d0d0d; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Helvetica Neue', Arial, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">In the dynamic landscape of business expansion, it's crucial to continually evaluate and refine your go-to-market strategy. Recently, I had the opportunity to assess the approach of a wholesale partner business, uncovering several areas ripe for improvement. Let's delve into some key observations and actionable insights:</p> <p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px;"><strong style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; font-weight: 600; color: var(--tw-prose-bold);">Modernize Your Digital Presence</strong>:</p> <p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px;">In today's digital age, your online presence serves as the frontline of customer interaction. However, outdated websites, sparse social media activity, and limited multimedia assets can undermine your brand's appeal. Invest in revamping your website, regularly update social media platforms, and enrich content with engaging videos and customer testimonials.</p> <p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px;">&nbsp;</p> <p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px;"><strong style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; font-weight: 600; color: var(--tw-prose-bold);">Strategize Pricing Competitiveness</strong>:</p> <p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px;">Price perception significantly influences consumer decisions. While differentiation beyond price is essential, aligning your pricing strategy with market expectations is paramount. Conduct thorough market research to ensure your pricing remains competitive without compromising profitability. Consider offering incentives like free shipping or introductory discounts to entice customers.</p> <p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px;">&nbsp;</p> <p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px;"><strong style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; font-weight: 600; color: var(--tw-prose-bold);">Enhance Communication Transparency</strong>:</p> <p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px;">Clear and accurate communication builds trust with customers. Ensure that your product roadmap aligns with what you communicate to customers. Transparency about product development timelines fosters credibility and manages customer expectations effectively. Implementing features like live chat and AI-powered support can also streamline customer communication and enhance satisfaction.</p> <p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px;">&nbsp;</p> <p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px;"><strong style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; font-weight: 600; color: var(--tw-prose-bold);">Targeted Marketing Approach</strong>:</p> <p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px;">Identifying and catering to your target market is pivotal for success. Tailor your website content and messaging to resonate with your audience, optimizing for organic search visibility. Collaborating with marketing agencies or social media managers, even within limited budgets, can yield substantial returns by amplifying your brand reach and engagement.</p> <p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px;">&nbsp;</p> <p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px;"><strong style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; font-weight: 600; color: var(--tw-prose-bold);">Empower Customers with Demos and Support</strong>:</p> <p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 0px;">Providing comprehensive support resources enhances the customer experience and fosters confidence in your product. Offer video demos, interactive web apps, and readily accessible customer support channels to facilitate informed decision-making and address potential concerns. Transparency and accessibility are key to building lasting customer relationships.</p> <p style="border: 0px solid #e3e3e3; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-shadow: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-shadow-colored: 0 0 transparent; margin: 1.25em 0px 0px; color: #0d0d0d; font-family: Söhne, ui-sans-serif, system-ui, -apple-system, 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Helvetica Neue', Arial, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">In conclusion, optimizing your go-to-market strategy requires a holistic approach encompassing digital presence, pricing strategy, communication transparency, targeted marketing, and customer empowerment. By addressing these areas of improvement, businesses can unlock new avenues for growth and differentiation in an increasingly competitive landscape. Remember, continuous evaluation and adaptation are essential for staying ahead of the curve and delighting customers at every touchpoint.</p>urn:store:1:blog:post:36https://horecamarket.global/how-fast-can-i-charge-my-ev-with-an-ac-chargerHow Fast Can I Charge my EV With an AC Charger?<div class="main"> <div class="mainContainer"> <div class="articleDetails"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">by EVOS 7 December 2023</span></div> <div class="articleDetails">&nbsp;</div> <span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">Your choice of an electric vehicle AC charger significantly influences how quickly you can charge your EV. For those regularly on the move, investing in a higher power capacity AC charger can simplify your charging and reduce your charge time significantly.</span></div> <div class="mainContainer">&nbsp;</div> <div class="mainContainer"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;"><strong>AC Charging:</strong> What’s the power difference?</span></div> <div class="mainContainer">&nbsp;</div> <div class="mainContainer"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">AC chargers are differentiated by their power ratings (kW). The power outlet in your garage is commonly called a GPO and is rated at 2.4kW. Common AC charger power ratings in Australia are 3.5kW, 7.4kW, 11kW, and 22kW.</span><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">How much power you can charge your EV will also depend on the size of the onboard charger. Most EVs in Australia will have an onboard inverter ranging from 7.6kW to 22kW.</span></div> <div class="mainContainer"> <p>&nbsp;</p> <table style="border-collapse: collapse; border-color: #000000; border-style: solid; margin-left: auto; margin-right: auto; width: 74.2864%; height: 250px;"> <thead> <tr style="height: 56px;"> <th style="text-align: center; width: 14.1779%; height: 56px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">AC Power Rating</span></th> <th style="text-align: center; width: 31.4925%; height: 56px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">kWh Delivered in 1hr (99% efficiency)</span></th> <th style="text-align: center; width: 14.0525%; height: 56px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">km Added in 1hr</span></th> <th style="text-align: center; width: 16.5618%; height: 56px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">Time to Add 400km</span></th> <th style="text-align: center; width: 15.809%; height: 56px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">km Added in 10hrs</span></th> </tr> </thead> <tbody> <tr style="height: 22px;"> <td style="text-align: center; width: 14.1779%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">GPO (2.4kW)</span></td> <td style="text-align: center; width: 31.4925%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">2.376 kWh</span></td> <td style="text-align: center; width: 14.0525%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">11.88 km</span></td> <td style="text-align: center; width: 16.5618%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">33.7 hrs</span></td> <td style="text-align: center; width: 15.809%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">118.8 km</span></td> </tr> <tr style="height: 22px;"> <td style="text-align: center; width: 14.1779%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">3.5kW</span></td> <td style="text-align: center; width: 31.4925%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">3.465 kWh</span></td> <td style="text-align: center; width: 14.0525%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">17.325 km</span></td> <td style="text-align: center; width: 16.5618%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">23.1 hrs</span></td> <td style="text-align: center; width: 15.809%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">173.25 km</span></td> </tr> <tr style="height: 22px;"> <td style="text-align: center; width: 14.1779%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">7.4kW</span></td> <td style="text-align: center; width: 31.4925%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">7.326 kWh</span></td> <td style="text-align: center; width: 14.0525%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">36.63 km</span></td> <td style="text-align: center; width: 16.5618%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">10.9 hrs</span></td> <td style="text-align: center; width: 15.809%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">366.3 km</span></td> </tr> <tr style="height: 22px;"> <td style="text-align: center; width: 14.1779%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">11kW</span></td> <td style="text-align: center; width: 31.4925%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">10.89 kWh</span></td> <td style="text-align: center; width: 14.0525%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">54.45 km</span></td> <td style="text-align: center; width: 16.5618%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">7.3 hrs</span></td> <td style="text-align: center; width: 15.809%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">544.5 km</span></td> </tr> <tr style="height: 22px;"> <td style="text-align: center; width: 14.1779%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">22kW</span></td> <td style="text-align: center; width: 31.4925%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">21.78 kWh</span></td> <td style="text-align: center; width: 14.0525%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">108.9 km</span></td> <td style="text-align: center; width: 16.5618%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">3.7 hrs</span></td> <td style="text-align: center; width: 15.809%; height: 22px;"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">1089 km</span></td> </tr> </tbody> </table> <p>&nbsp;</p> <span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;"><strong>Speed vs. Power:</strong> An 11kW charger provides nearly three times the range in an hour compared to a 3.4kW charger. Therefore, upgrading to a higher power AC charger significantly boosts your charging speed.</span></div> <div class="mainContainer">&nbsp;</div> <div class="mainContainer"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;"><strong>Overnight Charging</strong></span></div> <div class="mainContainer">&nbsp;</div> <div class="mainContainer"> <div class="articleDetails"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;"><img src="https://evos.com.au/img/blog/how-fast-can-i-charge-my-ev.jpg" alt="" width="451" height="332" /></span></div> <div class="articleDetails">&nbsp;</div> <span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">If you typically charge your EV overnight (for about 10 hours), using an 11kW charger can add a whopping 544.5 km, which is more than most electric vehicle battery capacities. Considering most Australians drive less than 200 km per day, you actually don’t need a lot of time to replenish the energy you have used on your daily commute.</span></div> <div class="mainContainer">&nbsp;</div> <div class="mainContainer"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;"><strong>The Big Trip:</strong> If you are planning a big trip or a holiday, you can be ready to drive with a full battery by just plugging in the night before.</span></div> <div class="mainContainer">&nbsp;</div> <div class="mainContainer"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;"><strong>Future-Proofing:</strong> As EVs evolve and come with larger battery capacities, having a more potent charger at home means you’re better prepared for the future. A 22kW charger, for instance, ensures quicker full charges even as batteries grow in capacity.</span> <p>&nbsp;</p> <span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">Ready to buy an Australian Made -&nbsp; <a href="https://horecamarket.global/evos-energy">EVOS </a>charging unit?</span><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;"> </span></div> <div class="mainContainer">&nbsp;</div> <div class="mainContainer"><span style="font-family: verdana, geneva, sans-serif; font-size: 11pt;">Explore the range here: <a href="https://horecamarket.global/evos-energy">https://horecamarket.global/evos-energy</a></span> <p>&nbsp;</p> </div> </div>urn:store:1:blog:post:35https://horecamarket.global/have-you-considered-the-impact-of-carbon-credits-for-your-businessHave you considered the impact of Carbon Credits for and to your business?<p>There are currently a number of large scale projects undertaking approved Emission Reduction Projects.</p> <p>&nbsp;</p> <p><strong><img src="/images/uploaded/Cumulative-map Jan 2022.jpg" alt="Emmession Reduction Fund as at Jan 2022" width="515" height="363" /></strong></p> <p><strong><img src="/images/uploaded/Cumulative-map JAN 2023.jpg" alt="Jan 2023 report" width="555" height="487" /></strong></p> <p>&nbsp;</p> <p><strong>Australian Carbon Credit Units (ACCUs) are a key component of Australia's carbon pricing and emissions reduction scheme. They are a unit of measurement representing one tonne of carbon dioxide equivalent (CO2-e) stored or avoided through eligible emissions reduction activities.</strong></p> <p><strong>Significant progress has been made since 2022 in Approved Projects:</strong></p> <ul> <li><strong>Jan 2022 -1100</strong></li> <li><strong>Jan 2023 - 1444</strong></li> <li><strong>2024 - YTD - 1797</strong></li> </ul> <p>&nbsp;</p> <p><strong>Sectors currently working on projects:</strong></p> <p><strong><img src="/images/uploaded/Sectors for Carbon Trading in Australia.png" alt="Sectors" width="230" height="301" /></strong></p> <p>&nbsp;</p> <p><em>A beginners guide:</em></p> <p><br />Here's how ACCUs work for businesses and <strong>how one can possibly make money trading</strong> them:</p> <p><strong>Emissions Reduction Projects: </strong></p> <p>Businesses can undertake various emissions reduction projects, such as reforestation, renewable energy generation, energy efficiency improvements, or methane capture from landfill sites. These projects are verified by the Clean Energy Regulator (CER) against stringent methodologies to ensure they result in genuine emissions reductions or carbon sequestration.</p> <p><strong>Accumulation of ACCUs: </strong></p> <p>Once a project is approved and operational, it generates ACCUs based on the amount of CO2-e emissions reduced or sequestered. These ACCUs can then be issued by the CER to the project owner.</p> <p><strong>Carbon Credit Trading:&nbsp;</strong></p> <p>ACCUs can be traded on the secondary market. Businesses that have excess ACCUs beyond their compliance obligations can sell them to other businesses or organizations that need additional ACCUs to meet their emissions reduction targets or compliance requirements. This creates a market-based incentive for emissions reduction activities.</p> <p><strong>Compliance Obligations:&nbsp;</strong></p> <p>Businesses in certain sectors, such as those covered by the Carbon Pricing Mechanism (CPM) or the Safeguard Mechanism, may have regulatory obligations to surrender a certain number of ACCUs to the government each year to offset their emissions. Failure to meet these obligations may result in penalties.</p> <p><strong>Carbon Offsetting: </strong></p> <p>Some businesses may choose to voluntarily offset their emissions by purchasing ACCUs from emissions reduction projects. This can help them achieve carbon neutrality or demonstrate their commitment to sustainability.</p> <p><strong>Financial Benefits: </strong></p> <p>By engaging in emissions reduction activities and generating ACCUs, businesses can not only meet their regulatory obligations but also potentially generate additional revenue through the sale of ACCUs. The price of ACCUs on the market can fluctuate based on supply and demand dynamics, as well as regulatory changes and broader market conditions. Therefore, businesses can potentially profit from trading ACCUs if they can acquire them at a lower cost than the price at which they can sell them.</p> <p><strong>Risk Management: </strong></p> <p>However, trading ACCUs also carries risks. The market for ACCUs can be volatile, and prices may fluctuate significantly over time. Businesses engaged in trading ACCUs should carefully consider market conditions, regulatory developments, and project risks to make informed decisions and manage their exposure to price volatility.</p> <p><strong>In summary </strong></p> <p>ACCUs provide a mechanism for businesses to monetize emissions reductions and contribute to Australia's efforts to combat climate change. By engaging in emissions reduction activities and trading ACCUs, businesses can potentially generate revenue, meet regulatory obligations, and demonstrate their commitment to sustainability. However, it's essential to carefully consider the risks and complexities associated with ACCU trading and seek expert advice when necessary.</p> <p><strong>Learn More</strong><br />https://www.cleanenergyregulator.gov.au/ERF/Want-to-participate-in-the-Emissions-Reduction-Fund/Step-3-Reporting-and-auditing/applying-for-australian-carbon-credit-units</p> <p><strong>View the current Project Range</strong><br /><a href="https://www.cleanenergyregulator.gov.au/maps/Pages/erf-projects/index.html">https://www.cleanenergyregulator.gov.au/maps/Pages/erf-projects/index.html</a></p> <p>&nbsp;</p> <p>Contribute to Supporting Australian Businesses in Controlling Emissions</p> <p><a title="Explore EVOS" href="https://horecamarket.global/evos-energy"><img src="https://au.horecamarket.global//Uploads/ImageFileObject/1/30499_Hero%20Image%20EVOS%20Ampol.png" alt="" width="654" height="501" /></a></p> <h2><strong>EVOS helps you create your own private EV charging park for your EV fleet.</strong></h2> <p data-astro-cid-kh7btl4r="">Designed and made in <em><strong>Brisbane, Australia</strong></em> to exacting Australian Standards, products are rigorously tested, rugged and built to withstand the heavy demands of fleet use. EVOS designs and manufactures its EV charging products in Australia to deliver quality, performance and innovation. Our charging systems are designed to use cutting-edge technology to be safe, reliable and easy to repair, while offering a superior charging experience.</p> <p>HorecaMarket.Global <strong>distributes </strong>the EVOS range of products on behalf of #AMPOL #AMPCHARGE - learn more here:</p> <p><a href="https://horecamarket.global/evos-energy">https://horecamarket.global/evos-energy</a> and</p> <p><a href="https://horecamarket.global/ampol-future-energy">https://horecamarket.global/ampol-future-energy</a></p>urn:store:1:blog:post:33https://horecamarket.global/australian-made-ev-strata-solutions-and-services-for-building-managersAustralian Made - EV Strata Solutions and Services for Building Managers<header data-astro-cid-hpnw4vwy=""> <div class="headerContainer" data-astro-cid-hpnw4vwy=""> <div id="headerNavExpanded" class="navClosed" data-astro-cid-hpnw4vwy=""><nav data-astro-cid-hpnw4vwy=""> <h2 class="subNav subNavClosed" style="text-align: center;">EVOS make strata charging simple and reliable</h2> <p style="text-align: center;">&nbsp;</p> <p style="text-align: center;">&nbsp;</p> </nav></div> </div> </header> <div class="main" style="text-align: center;" data-astro-cid-hhw5h36a=""> <div class="mainContainer" data-astro-cid-hhw5h36a=""> <h2 class="homepageCTA" style="text-align: center;"><span style="color: #236fa1;"><a class="buyNowCTA" style="color: #236fa1;" title="Strata Solutions for EV" href="https://horecamarket.global/contactus" target="_blank" rel="noopener" data-astro-cid-hhw5h36a="">Contact Us about Strata Solutions for EV</a></span></h2> <div class="aboutContainer" style="text-align: center;" data-astro-cid-hhw5h36a=""> <p style="text-align: center;">&nbsp;</p> <p style="text-align: center;">&nbsp;</p> <h2 style="text-align: center;" data-astro-cid-hhw5h36a="">Flexible, upgradable and safe.</h2> <p style="text-align: center;" data-astro-cid-hhw5h36a="">The EVOS Strata solves who pays for power on the common power circuit in strata properties. It reduces the cost of operating EV charging in strata communities by managing energy, allocating energy cost to occupants and reduces the management time to provide EV charging.</p> <p style="text-align: center;" data-astro-cid-hhw5h36a=""><em>"Since launching, we’ve unveiled our first charger, the Fleet Home 22 AC Charger and our patented Smart Start solution to help fleet and EV owners simplify and reduce the cost of charging."</em></p> <p data-astro-cid-hhw5h36a=""><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Marcelo Salgado CEO Evos Energy.png" alt=" Marcelo Salgado" width="392" height="397" /></p> </div> </div> </div> <div class="testimonial" style="text-align: center;" data-astro-cid-hhw5h36a=""> <div class="testimonialContainer" data-astro-cid-hhw5h36a=""> <p class="name" data-astro-cid-hhw5h36a="">&nbsp;</p> <p class="name" style="text-align: center;" data-astro-cid-hhw5h36a="">Marcelo Salgado - CEO at EVOS</p> </div> </div> <div class="main" data-astro-cid-hhw5h36a=""> <div class="mainContainer" data-astro-cid-hhw5h36a=""> <div class="feature" style="text-align: center;" data-astro-cid-hhw5h36a=""> <h2 style="text-align: center;" data-astro-cid-hhw5h36a="">Features Strata Managers Love</h2> <div class="featureBox" data-astro-cid-hhw5h36a=""><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/EVOS Enegry management.png" srcset="/_astro/ev-fleet-solutions-1.fzPCG8qz_Zv3hiw.webp 4x" alt="EVOS Strata Solution 1" width="333" height="237" loading="lazy" data-astro-cid-hhw5h36a="" /> <div data-astro-cid-hhw5h36a=""> <h3 data-astro-cid-hhw5h36a="">Energy Management</h3> <p data-astro-cid-hhw5h36a="">Reduce your energy cost because upgrading electrical capacity to your building is expensive. We developed our Energy Management system which lets you install more EV charging stations that intelligently share existing power and avoid costly upgrades. EVOS will manage the individual power output of each charging station to ensure the maximum load set is never exceeded.</p> <p data-astro-cid-hhw5h36a="">&nbsp;</p> </div> </div> </div> <div class="featureBox" style="text-align: center;" data-astro-cid-hhw5h36a=""><img src="/images/uploaded/Evos Anonymous Transactions.png" srcset="/_astro/media-gallery-7.fr92dji4_2rkHem.webp 4x" alt="EVOS Strata Solution 2" width="411" height="274" loading="lazy" data-astro-cid-hhw5h36a="" /> <div data-astro-cid-hhw5h36a=""> <h3 data-astro-cid-hhw5h36a="">Anonymous Transactions.</h3> <p data-astro-cid-hhw5h36a="">For chargers installed in common area carparks that are not allocated to an occupant such as visitor carparks, we place a QR code on the charger. The driver scans the code with their phone which takes them to a payment portal to pay for their charging session. This solution is simple to implement and reduces credit card reader cost, administration, and the need for drivers to sign up to apps.</p> <p data-astro-cid-hhw5h36a="">&nbsp;</p> </div> </div> <div class="featureBox" style="text-align: center;" data-astro-cid-hhw5h36a=""><img src="/images/uploaded/Evos Managed Billing.png" srcset="/_astro/strata-solution-3.JCllmABx_u2E2E.webp 4x" alt="EVOS Strata Solution 3" width="318" height="344" loading="lazy" data-astro-cid-hhw5h36a="" /> <div data-astro-cid-hhw5h36a=""> <h3 style="text-align: center;" data-astro-cid-hhw5h36a="">EVOS Managed Billing.</h3> <p style="text-align: center;" data-astro-cid-hhw5h36a="">All energy usage is billed to the driver or occupant directly by EVOS. The payments collected are remitted to strata to account for the energy used by the EV drivers in the common area. Occupant or drivers will require an EVOS account.</p> <p data-astro-cid-hhw5h36a="">&nbsp;</p> </div> </div> <div class="featureBox" style="text-align: center;" data-astro-cid-hhw5h36a=""><img src="/images/uploaded/Screenshot 2024-03-06 115921.png" srcset="/_astro/media-gallery-8.XBItMpGy_vX1iA.webp 4x" alt="EVOS Strata Solution 4" width="348" height="234" loading="lazy" data-astro-cid-hhw5h36a="" /> <div data-astro-cid-hhw5h36a=""> <h3 style="text-align: center;" data-astro-cid-hhw5h36a="">Embedded Network Billing.</h3> <p style="text-align: center;" data-astro-cid-hhw5h36a="">EVOS can work with an existing energy provider to the building or can introduce a partner that specialises in EV charging to create an embedded network. EVOS provides kWh usage reports for charging stations to the embedded network owner (energy retailer) to invoice occupants for the energy used. The occupants or drivers will require an account with the energy retailer operating the EV charging network.</p> <p data-astro-cid-hhw5h36a="">&nbsp;</p> </div> </div> <div class="featureBox" style="text-align: center;" data-astro-cid-hhw5h36a=""><img src="https://evos.com.au/_astro/strata-solution-5.k7qXf4YG_11dTRI.webp" srcset="/_astro/strata-solution-5.k7qXf4YG_Z1JRrmu.webp 4x" alt="EVOS Strata Solution 5" width="285" height="162" loading="lazy" data-astro-cid-hhw5h36a="" /> <div data-astro-cid-hhw5h36a=""> <h3 style="text-align: center;" data-astro-cid-hhw5h36a="">Simple Dashboards.</h3> <p style="text-align: center;" data-astro-cid-hhw5h36a="">The EVOS-Strata Platform provides easy configurable reports for billing, understanding utilization, charging behavior, energy consumption, energy cost and more.</p> <p data-astro-cid-hhw5h36a="">&nbsp;</p> <p data-astro-cid-hhw5h36a="">&nbsp;</p> </div> </div> <div class="featureBox" data-astro-cid-hhw5h36a=""><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Evos EV Charging workflow.png" srcset="/_astro/over-the-air-updates.JB9yzOll_Z1iJMKU.webp 4x" alt="EVOS Strata Solution 6" width="340" height="260" loading="lazy" data-astro-cid-hhw5h36a="" /></div> <h3 style="text-align: center;" data-astro-cid-hhw5h36a="">&nbsp;</h3> <h3 style="text-align: center;" data-astro-cid-hhw5h36a="">Full Featured Platform.</h3> <p dir="ltr" style="text-align: center;" data-astro-cid-hhw5h36a="">EVOS provides you a simple platform to manage the charging stations, billing and energy. The EVOS Strata platform constantly monitors your stations to make sure they are always ready to charge and provides flexibility with configuration to meet your demands.</p> </div> </div>urn:store:1:blog:post:32https://horecamarket.global/ato-has-commence-actively-report-tax-debts-to-credit-reporting-bureausATO has commence actively report Tax Debts to Credit Reporting Bureaus<h1 style="box-sizing: border-box; margin: 20px 0px 40px; font-size: 33px; font-family: Swiss721BT-Light, Arial, Helvetica, sans-serif; font-weight: normal; line-height: 38px; color: #002341; border-bottom: 1px solid #666666; padding: 5px 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Disclosure of business tax debts</h1> <p style="box-sizing: border-box; margin: 0px 0px 22px; color: #666666; font-family: Swiss721BT-Light, Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 400; line-height: 24px; overflow-wrap: break-word; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">If your business meets certain criteria, we may disclose your debt information to credit reporting bureaus (also known as credit reporting agencies).</p> <p style="box-sizing: border-box; margin: 0px 0px 22px; color: #666666; font-family: Swiss721BT-Light, Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 400; line-height: 24px; overflow-wrap: break-word; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">We will not report your debt information to credit reporting bureaus (CRBs) if you're already engaged with us to manage your tax debts.</p> <p style="box-sizing: border-box; margin: 0px 0px 22px; color: #666666; font-family: Swiss721BT-Light, Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 400; line-height: 24px; overflow-wrap: break-word; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><strong style="box-sizing: border-box; font-weight: normal; font-family: Swiss721BT-Bold, Arial, Helvetica, sans-serif;">On this page</strong></p> <ul style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding-left: 1.5em; list-style: none; color: #666666; font-family: Swiss721BT-Light, Arial, Helvetica, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <li style="box-sizing: border-box; margin-top: 1.5em; margin-bottom: 0.3em; position: relative;"><a class="bookmark" style="box-sizing: border-box; background-color: transparent; color: #4365d9; text-decoration: underline;" href="https://www.ato.gov.au/General/Paying-the-ATO/If-you-don-t-pay/Disclosure-of-business-tax-debts/#Legislation">Criteria for reporting business tax debts</a></li> <li style="box-sizing: border-box; margin-top: 0.3em; margin-bottom: 0.3em; position: relative;"><a class="bookmark" style="box-sizing: border-box; background-color: transparent; color: #4365d9; text-decoration: underline;" href="https://www.ato.gov.au/General/Paying-the-ATO/If-you-don-t-pay/Disclosure-of-business-tax-debts/#EngagingwiththeATOtomanageyourdebts">Engaging with the ATO to manage your debts</a></li> <li style="box-sizing: border-box; margin-top: 0.3em; margin-bottom: 0.3em; position: relative;"><a class="bookmark" style="box-sizing: border-box; background-color: transparent; color: #4365d9; text-decoration: underline;" href="https://www.ato.gov.au/General/Paying-the-ATO/If-you-don-t-pay/Disclosure-of-business-tax-debts/#Intenttodisclosnotice">Notice of Intent to disclose</a></li> <li style="box-sizing: border-box; margin-top: 0.3em; margin-bottom: 0.3em; position: relative;"><a class="bookmark" style="box-sizing: border-box; background-color: transparent; color: #4365d9; text-decoration: underline;" href="https://www.ato.gov.au/General/Paying-the-ATO/If-you-don-t-pay/Disclosure-of-business-tax-debts/#CreditReportingBureaus">Legislation</a></li> <li style="box-sizing: border-box; margin-top: 0.3em; margin-bottom: 0.3em; position: relative;"><a class="bookmark" style="box-sizing: border-box; background-color: transparent; color: #4365d9; text-decoration: underline;" href="https://www.ato.gov.au/General/Paying-the-ATO/If-you-don-t-pay/Disclosure-of-business-tax-debts/#Yourprivacy">Your privacy</a></li> <li style="box-sizing: border-box; margin-top: 0.3em; margin-bottom: 1.5em; position: relative;"><a class="bookmark" style="box-sizing: border-box; background-color: transparent; color: #4365d9; text-decoration: underline;" href="https://www.ato.gov.au/General/Paying-the-ATO/If-you-don-t-pay/Disclosure-of-business-tax-debts/#Registeredcreditreportingbureaus1">Registered credit reporting bureaus</a></li> </ul> <h2 style="box-sizing: border-box; font-family: Swiss721BT-Light, Arial, Helvetica, sans-serif; font-weight: normal; line-height: 28px; color: #002341; margin: 15px 0px 22px; font-size: 26px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Criteria for reporting business tax debts</h2> <p style="box-sizing: border-box; margin: 0px 0px 22px; color: #666666; font-family: Swiss721BT-Light, Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 400; line-height: 24px; overflow-wrap: break-word; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">We may report your business tax debt if you meet the following criteria:</p> <ul style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding-left: 1.5em; list-style: none; color: #666666; font-family: Swiss721BT-Light, Arial, Helvetica, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <li style="box-sizing: border-box; margin-top: 1.5em; margin-bottom: 0.3em; position: relative;">You have an Australian business number (ABN) and are not an excluded entity.</li> <li style="box-sizing: border-box; margin-top: 0.3em; margin-bottom: 0.3em; position: relative;">You have one or more tax debts and at least $100,000 is overdue by more than 90&nbsp;days.</li> <li style="box-sizing: border-box; margin-top: 0.3em; margin-bottom: 0.3em; position: relative;">You are not engaging with us to manage your tax debt.</li> <li style="box-sizing: border-box; margin-top: 0.3em; margin-bottom: 1.5em; position: relative;">You don't have an active complaint with the Inspector-General of Taxation Ombudsman (IGTO) about our intent to report your tax debt information.</li> </ul> <p style="box-sizing: border-box; margin: 0px 0px 22px; color: #666666; font-family: Swiss721BT-Light, Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 400; line-height: 24px; overflow-wrap: break-word; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">An excluded entity is either a:</p> <ul style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding-left: 1.5em; list-style: none; color: #666666; font-family: Swiss721BT-Light, Arial, Helvetica, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> <li style="box-sizing: border-box; margin-top: 1.5em; margin-bottom: 0.3em; position: relative;">deductible gift recipient</li> <li style="box-sizing: border-box; margin-top: 0.3em; margin-bottom: 0.3em; position: relative;">complying superannuation fund</li> <li style="box-sizing: border-box; margin-top: 0.3em; margin-bottom: 0.3em; position: relative;">registered charity</li> <li style="box-sizing: border-box; margin-top: 0.3em; margin-bottom: 1.5em; position: relative;">government entity.</li> </ul> <p style="box-sizing: border-box; margin: 0px 0px 22px; color: #666666; font-family: Swiss721BT-Light, Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 400; line-height: 24px; overflow-wrap: break-word; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">We may decide not to report your tax debt information if you are experiencing&nbsp;<a class="bookmark" style="box-sizing: border-box; background-color: transparent; color: #4365d9; text-decoration: underline;" href="https://www.ato.gov.au/General/Paying-the-ATO/If-you-don-t-pay/Disclosure-of-business-tax-debts/#Exceptionalcircumstances">exceptional circumstances</a>.</p> <p style="box-sizing: border-box; margin: 0px 0px 22px; color: #666666; font-family: Swiss721BT-Light, Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 400; line-height: 24px; overflow-wrap: break-word; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Read more:</p> <p style="box-sizing: border-box; margin: 0px 0px 22px; color: #666666; font-family: Swiss721BT-Light, Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 400; line-height: 24px; overflow-wrap: break-word; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"><a href="https://www.ato.gov.au/General/Paying-the-ATO/If-you-don-t-pay/Disclosure-of-business-tax-debts/">https://www.ato.gov.au/General/Paying-the-ATO/If-you-don-t-pay/Disclosure-of-business-tax-debts/</a></p>urn:store:1:blog:post:31https://horecamarket.global/markup-vs-margin-whats-the-differenceMarkup vs. Margin: What’s the Difference?<ul> <li><strong><span class="css-11qjisw"><span class="css-1j4px0b"><span class="css-h39jd8">What’s the difference between profit margin and markup?</span></span></span></strong></li> <li><strong><span class="css-11qjisw"><span class="css-1j4px0b"><span class="css-h39jd8">Gross margin vs. markup: how do they work?</span></span></span></strong></li> <li><strong><span class="css-11qjisw"><span class="css-1j4px0b"><span class="css-h39jd8">Markup vs. margin formula</span></span></span></strong></li> <li><strong><span class="css-11qjisw"><span class="css-1j4px0b"><span class="css-h39jd8">When to use markup vs. margin</span></span></span></strong></li> </ul> <div class="css-h94nr3" data-reading-optimized="true"> <p class="css-jh3faj">It’s a basic sales principle: to make a profit, businesses must price products at a high enough level to cover costs. Both “margin” and “markup” are related to this principle but they’re not interchangeable, as the meanings vary slightly.</p> <h2 id="what-s-the-difference-between-profit-margin-and-markup" class="css-1m93i4y">What’s the difference between profit margin and markup?</h2> <p class="css-jh3faj">The main difference between profit margin and markup is that margin is equal to sales minus the <span class="css-11qjisw">cost of goods sold (COGS)</span>, while markup is a product’s selling price minus its cost price.</p> <blockquote class="css-6o7kc1"> <p class="css-jh3faj">Margin is equal to sales minus the cost of goods sold (COGS).</p> <p class="css-jh3faj">Markup is equal to a product’s selling price minus its cost price.</p> </blockquote> <p class="css-jh3faj">Confusing profit margin vs. markup can lead to accounting and sales errors. For example, you might end up either under- or overpricing your products, which can cut away into your profits. Understanding the two terms is essential to know if you’re pricing your products most effectively.</p> <h2 id="gross-margin-vs-markup-how-do-they-work" class="css-1m93i4y">Gross margin vs. markup: how do they work?</h2> <p class="css-jh3faj">Let’s take a closer look at the differences between gross margin vs. markup, starting with margin.</p> <p class="css-jh3faj">To calculate <span class="css-11qjisw"><span class="css-1hjsoeq">gross margin</span></span>, you must subtract the cost of goods sold from an item’s sale price. For example, imagine that a product costs $50 to produce, and sells for $80. This means that it has a margin of $30. Another option is to express this as a percentage calculating margin divided by sales. The margin percentage is therefore 37.5%.</p> <p class="css-jh3faj">By contrast, markup refers to the difference between a product’s selling price and its cost price. It’s looking at the same transaction but from a different angle. Using the same sale above, the item at a cost price of $50 is marked up by $30 to its final sale price of $80. Expressed as a percentage calculated by dividing markup by product cost, the markup percentage is 60%.</p> <p class="css-jh3faj">From looking at these two examples of markup vs. margin, it’s easy to see why the terms are often confused. In terms of dollar amount, both the margin and markup are $30. However, you can see that the markup percentage is higher than the margin percentage.</p> <p class="css-jh3faj">The basis for the markup percentage is cost, while the basis for margin percentage is revenue. The cost figure should always be lower than the revenue figure, so markup percentages will be higher than <span class="css-11qjisw"> <span class="css-1hjsoeq">profit margins</span></span>.</p> <h2 id="markup-vs-margin-formula" class="css-1m93i4y">Markup vs. margin formula</h2> <p class="css-jh3faj">We can express this basic concept in a markup vs. margin formula below:</p> <blockquote class="css-6o7kc1"> <p class="css-jh3faj">Margin ÷ Cost of Goods = Markup Percentage</p> </blockquote> <p class="css-jh3faj">For example, if you want to earn a profit margin of $5 on a product with a cost price of $8, you can plug these numbers into the formula to arrive at the markup percentage:</p> <p class="css-jh3faj">$5 Margin ÷ $8 Cost = 62.5% Markup Percentage</p> <p class="css-jh3faj">You can then multiple the markup percentage by the cost price to arrive at a sales price of $13.</p> <p class="css-jh3faj">You can also use these profit margin vs. markup formulas when expressing the figures in percentages.</p> <p class="css-jh3faj"><span class="css-13rwhtm">Profit margin percentage formula:</span></p> <blockquote class="css-6o7kc1"> <p class="css-jh3faj">((Sale price – Cost price) ÷ Sale Price)(100)</p> </blockquote> <p class="css-jh3faj"><span class="css-13rwhtm">Markup percentage formula:</span></p> <p class="css-jh3faj">((Sale price – Cost price) ÷ Cost Price)(100)</p> <h2 id="when-to-use-markup-vs-margin" class="css-1m93i4y">When to use markup vs. margin</h2> <p class="css-jh3faj">If you want to decide on the right <span class="css-11qjisw"> <span class="css-1hjsoeq">selling price</span></span> to achieve a certain profit, you should use the markup percentage as in the example below. However, if you’re looking at performance, you’ll want to look at margins to assess past sales. Choosing a markup percentage can be complicated. You should take various factors including competitor costs, distribution, marketing, and the supply chain to choose a reasonable value. By taking these factors into consideration, you can ideally maximize profit.</p> <h4 id="we-can-help" class="css-12htdn7">We can help</h4> <p><img src="/images/uploaded/thumbnail_horecapay-white backdrop.png" alt="HorecaPay TM" width="496" height="240" /></p> <p class="css-jh3faj"><span style="color: #e03e2d;"><strong><a style="color: #e03e2d;" href="https://fusion.horecamarket.global/">HorecaFusion</a></strong></span> helps you <span style="color: #e03e2d;"><strong><a style="color: #e03e2d;" href="https://fusion.horecamarket.global/horeca-pay-for-vendors/">automate payment collection</a></strong></span>, cutting down on the amount of admin your team needs to deal with when chasing invoices. Find out how <a href="https://fusion.horecamarket.global/horeca-pay-for-vendors/"><strong><span style="color: #e03e2d;">HorecaPay</span></strong></a> can help you with <span class="css-11qjisw"><span class="css-1hjsoeq">ad hoc payments</span></span> or <span class="css-11qjisw"><span class="css-1hjsoeq">recurring payments</span></span>.</p> </div> <div class="css-h94nr3" data-reading-optimized="true" data-module-name="publicationCTA" data-module-id="6bzPS2XJEVKq6rqm3vbbeL"> <div class="css-7hjkbu"> <div class="css-y8mcnv"> <p class="css-torfya">To get paid on time. Learn more about how you can improve payment processing at your business today.</p> </div> </div> </div> <p>&nbsp;</p>urn:store:1:blog:post:30https://horecamarket.global/providing-credit-to-customersProviding credit to customers<p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Horeca Fusion NO Trade Mark.png" alt="Horeca Fusion" width="572" height="260" /></p> <p>&nbsp;</p> <p>With the impact of the Pandemic it’s important for both Vendors and Customers to consider the need to revise payment and credit terms, and conditions.</p> <p><strong>Providing credit to customers</strong></p> <p>Outlining how customers pay for your goods and services and when you expect payment is important to protect your business cash flow.</p> <p><strong>Payment terms</strong></p> <p>These outline how customers pay for your goods and services and the details of when you expect payment. Payment terms will vary from business to business and generally refer to the payment methods you will accept, whether you provide credit and the terms of credit, and your debt collection policies.</p> <p>Payment terms are part of a sales contract in Australia and so operate under contract law. Failure to comply with the agreed payment terms is a breach of contract.</p> <p>Payment methods typically used by small businesses include:</p> <ul> <li>cash</li> <li>cheque</li> <li>EFTPOS</li> <li>credit and debit cards</li> <li>BPAY or online payments</li> <li>vouchers and gift cards</li> <li>direct debit</li> </ul> <p>Goods and services can be paid for upfront or on delivery, or are supplied on credit (where payment is deferred for a period of time after the goods or services have been supplied).</p> <p>Offering credit increases your risk of being paid late, or not at all, so for customers you don’t know well consider upfront or on delivery payments, also in situations where you have outlaid large amounts of money to supply the goods or service.</p> <p>Your approach will vary depending on your business needs and cash flow requirements. Some businesses only accept payment on delivery and do not provide credit, other businesses offer both.</p> <p>Standard terms of credit are often seven, 21 or 28 days. Your payment terms should be stated on all invoices.</p> <p>If you provide credit it is advisable to develop a credit application process to screen customers and avoid those with a poor credit history.</p> <p><strong>Tip</strong></p> <ul> <li>To maintain a healthy cash flow keep payment terms for customers shorter than those with your suppliers.</li> <li>Restrictions apply to the credit card fees you are allowed to charge a customer.&nbsp;<a href="https://www.accc.gov.au/consumers/prices-surcharges-receipts/credit-debit-prepaid-card-surcharges">Visit the ACCC website</a>&nbsp;for more information.</li> </ul> <p><strong>Credit application process</strong></p> <p>Before providing credit to a customer it is important to check their credit worthiness. Create a credit application form that includes:</p> <ul> <li>full contact details of the applicant</li> <li>the ABN, business structure, details of the directors, partners or owners (if dealing with a business), and trustees</li> <li>contact details for at least three supplier referees</li> <li>a signature confirming that they have read and understood your terms and conditions and agree to abide by them</li> <li>permission to conduct a credit check</li> </ul> <p>If the business seeking credit is a company, you may want to consider obtaining a <strong>directors’ guarantee</strong> (include this request in the application form). This means if the company gets into financial difficulties you can hold the directors’ liable for the debt. The Australian Securities and Investments Commission (ASIC) website provides a list of credit information brokers offering a range of services, including credit check reports.</p> <p><strong>Decide whether to offer credit</strong></p> <p>Make a decision after:</p> <ul> <li>checking the business’s registration using ABN Lookup</li> <li>contacting the customer’s referees to review their payment history</li> <li>completing a credit check</li> <li>obtaining relevant guarantees (if applicable)</li> <li>obtaining a history of cash sales.</li> </ul> <p><strong>Advise the customer of your decision</strong></p> <p>It is recommended to advise the customer in writing of your decision, even if you decline their application. If you decide to provide credit let them know the:</p> <ul> <li>credit limit</li> <li>credit terms</li> <li>penalty or default terms</li> <li>any other terms and conditions</li> </ul> <p>When providing credit, ensure that you invoice regularly. Monitor your debtors closely so that you can follow up on overdue payments and do not allow customers to exceed their credit limit.</p> <p><strong>Terms and conditions for providing goods and/or services</strong></p> <p>If you provide credit to customers it is essential to put the terms and conditions in writing. This will help to minimise payment disputes and ensure you can effectively manage your finances. Seek legal advice to ensure that your terms and conditions protect your interests and are enforceable.</p> <p>Terms and conditions should:</p> <ul> <li>specify how and when payments are made</li> <li>outline any penalties for late payments, including the rate of interest and fees</li> <li>disclose any additional fees that may apply to payments, such as credit card fees</li> <li>be clearly included on all quotes, estimates, contracts and related documentation</li> <li>meet your business needs</li> <li>include no illegal or unfair terms</li> </ul> <p>It is good practice to have customers sign acceptance of your terms and conditions before providing any goods and/or services. You can minimise your risk, by developing a credit application process or considering alternatives to offering credit.</p> <p><strong>Invoicing and payments</strong></p> <p>Invoicing on a regular basis will help you maintain a healthy cash flow. Invoices should clearly state details of the goods and/or services, the amount owing, the due date for payment and available payment methods.</p> <p>It is important to know the difference between an invoice and a tax invoice. If your business is not registered for GST, your invoice should not include a taxable component and should be referred to as an ‘invoice’. However, if your business is registered for GST, the invoice should state the GST against each item and have the words ‘tax invoice’ included.</p> <p>The Australian Tax Office has developed voluntary standards relating to the layout of tax invoices and invoices, as well as practical information for issuing tax invoices. Monitor debtors (those who owe you money) closely and act quickly when payments are late.</p> <p>If you have extended payment terms, consider providing a reminder to your customers before the payment due date to ensure they remember to pay on time.</p>urn:store:1:blog:post:29https://horecamarket.global/how-to-set-up-a-rebate-programHow to set-up a rebate program?<p>Purchasing decisions must factor in two important elements: the first is how to increase customer loyalty while maximising profit margins.&nbsp;The second is negotiating the best pricing agreement with suppliers. Achieving this balance is the underpinning of an effective rebates program.</p> <p>Having the ability to account for every dollar is critical when margins are tight, yet rebate programs can be complex and difficult to track. This blog explains how to simplify the process of&nbsp;managing rebates&nbsp;across your business. &nbsp;</p> <p><strong>What is a rebate?</strong></p> <p>A rebate is different from a discount. A discount is a price reduction that is applied at the time of sale. A rebate is a refund of the purchase price that is applied after the sale is complete. A rebate is intended to promote products or reward customers who purchase more by offering them better margins. As such, it is typically limited to a specified period of time and only for orders that satisfy a value or quantity requirement. Rebates are considered price adjustments rather than taxable income. Some financial experts believe that a rebates program is a best practice in pricing.&nbsp;</p> <p><strong>Who uses rebates?</strong></p> <p>Manufacturers typically offer rebates to drive the sale of certain products, as well as to offer value to customers. Rebates programs have evolved from an effort to boost sales quickly to a long-term strategy to reinforce customer loyalty. Distributors, on the other hand, see rebates as a way to save money and consider them a part of their overall revenue. In today’s competitive marketplace, it is essential that distributors take advantage of vendor rebates to reduce their costs, ensuring their profitability.</p> <p>However, many purchasing department’s find it challenging to manage numerous rebates with differing requirements and terms. To be successful in capitalising on rebates, distributors must be able to track how and what to claim from a variety of vendors. Due to the complexities involved with managing rebates, some distributors choose to avoid them and will instead negotiate alternative pricing strategies. Yet, the ability to take advantage of rebates can be far more advantageous over time.&nbsp;&nbsp;</p> <p><strong>Types of rebates</strong></p> <ul> <li><strong>Volume Rebates:&nbsp;</strong>Volume rebates are the simplest rebate. This rebate is designed to limit over-promising by customers.&nbsp; Instead of quoting a price based on a customer’s promised order volume, the price is tiered and varies with the actual volume of the order placed. These rebates are typically paid quarterly.</li> <li><strong>Growth rebates:&nbsp;</strong>Growth rebates are a variation on volume rebates and are designed to drive the volume growth of a particular product group. The rebate is paid on the condition of a targeted percentage in volume. For example, 10% more Beer is purchased than usual during a specified amount of time.</li> <li><strong>Retention rebates:</strong>&nbsp;These rebates are offered to reward customer loyalty. They are usually accrued over time and paid at the end of the year.&nbsp; For example, a rebate is earned for every monthly order throughout 2020 and then is paid in December. The rebate can take any form-volume, growth, or mix. Retention rebates are an incentive for customers to place consistent orders over a specified time frame.</li> <li><strong>Mix rebates:</strong>&nbsp;This rebate is used to encourage a distributor to sell a larger volume of products with a higher profit margin.</li> <li><strong>Percentage rebates:</strong>&nbsp;This is a rebate offered as a percentage of total revenue such as a rate of 2%.&nbsp; Percentage rates should be variable or they may be mistaken for a discount. Offering these variable percentage rebates enable a seller to leverage them strategically to drive improvements.</li> </ul> <p><strong>HoReCaMakret.Global Rebates</strong></p> <p>When margins are tight, the need for visibility and accuracy in your rebates program is critical. Complex management of SKUs, customers, suppliers and transactions is only complicated by trying to juggle a variety of rebate programs. With this in mind, HoReCaMarket.Globalhas created the&nbsp;HoReCaMarket.Global rebates&nbsp;solution to simplify the task of tracking your accounts payable and receivable. With accurate, accessible information, manufacturers and distributors can easily manage complex rebates programs for a wide variety of products with multiple vendors.&nbsp; &nbsp; &nbsp;</p> <p>HoReCaMarket.Global customers, using the programs for its complex rebates program across Australia and has yet to find a nuance that we can't handle. With more than 100 different programs, HoReCaMarket.Global rebates allows our Vendors to&nbsp;enter all&nbsp;the rules across&nbsp;timeframes, percentage change, fiscal year vs calendar year whereas previously this was done manually by numerous people over a few days each month.&nbsp;</p> <p>HoReCaMarket.Global rebates&nbsp;allows you to enter rules related to your sales or purchasing to give you a clear view of your profitability.&nbsp; Use the automated rebate performance&nbsp;dashboard&nbsp;to negotiate better contracts without giving away too much. And instantly see what you currently pay, as well as accurately forecast what you might pay over the next month, quarter or year. Simply adjust your rebate brackets to work within your budget. Conversely, HoReCaMarket.Global rebates can help you track earnings and identify purchasing opportunities that increase your bottom line.</p> <p>Rather than relying on complex&nbsp;spreadsheets, your information is captured automatically from your purchasing database, eliminating the potential for errors and lost revenue. HoReCaMarket.Global rebates saves time by automating day-to-day administrative activities.&nbsp; Set up the rebate rules you want, from percentage, volume, growth, or a mix. Once set up, it’s easy to track your rebates down to the individual transaction level. Bring simplicity and order to your rebates program with HoReCaMarket.Global rebates and eliminate the guesswork from your bottom line.&nbsp;</p> <p>For more information about our Rebates management product, visit our&nbsp;<a href="https://horecamarket.global" target="_blank" rel="noopener">HoReCaMarket.Global&nbsp;</a></p>urn:store:1:blog:post:28https://horecamarket.global/chapter-11-bankruptcy-provisions-introduced-in-australia-for-the-first-timeChapter 11 Bankruptcy Provisions introduced in Australia for the first time<p><strong>15-12-2020</strong></p> <p><strong> </strong></p> <p><strong>The federal government has passed legislation through Parliament effectively overhauling the country’s insolvency framework to help businesses navigate the economic impacts of COVID-19.</strong></p> <p>The reforms stated in the Corporations Amendment (Corporate Insolvency Reforms) Bill 2020 were announced as part of the delayed 2020–21 federal budget.</p> <p>The federal government introduced the legislation to Parliament in November and the reforms represent the most important changes to Australia’s insolvency framework in 30 years.</p> <p>The legislation includes a new, simplified debt restructuring process that can be accessed by small businesses experiencing distress, which draws on key features of the Chapter 11 bankruptcy model in the United States and will apply to incorporated businesses with liabilities of less than $1 million.</p> <p>The process is estimated to cover around 76 per cent of businesses subject to insolvencies today, 98 per cent of whom have less than 20 employees.</p> <p>There will also be a move from a rigid one-size-fits-all “creditor in possession” model to a more flexible “debtor in possession” model, whereby eligible small businesses can restructure their existing debts while remaining in control of their business.</p> <p>The new reforms also introduce new simplified liquidation pathway to allow faster and lower-cost liquidation, increasing returns for creditors and employees.</p> <p>The new insolvency processes will be available for eligible small businesses from 1 January 2021.</p> <p>Treasurer Josh Frydenberg said complementary measures to enable more practitioners to enter the profession are also being implemented.</p> <p>“Together, these measures will reduce costs, cut red tape and ultimately help more small businesses to recover from the COVID-19 crisis,” Mr Frydenberg said.</p> <p>Small business ombudsman Kate Carnell called the reforms a “landmark”, saying it will give otherwise viable small businesses a chance to recover and prevent a wave of unnecessary insolvencies.</p> <p>“It’s an absolute game changer for small businesses, particularly those that have been heavily impacted by the COVID crisis,” Ms Carnell said.</p> <p>“Instead of finding themselves on an express train to winding up with no control over the process, these changes will ensure small businesses have the option to turn their business around, giving them a fighting chance to survive.”</p> <p> </p> <p><a href="https://www.mybusiness.com.au/legal/7826-small-business-insolvency-reforms-pass-through-parliament">https://www.mybusiness.com.au/legal/7826-small-business-insolvency-reforms-pass-through-parliament</a></p>urn:store:1:blog:post:27https://horecamarket.global/best-practice-tips-for-getting-paid-on-timeBest practice tips for getting paid on time<p>Best practice tips for getting paid on time</p> <p> </p> <p><a href="https://www.xero.com/au/campaigns/xero-on-air/watch/videos?wchannelid=04loe916xm&amp;wvideoid=ze122b93zc&amp;wvideo=ze122b93zc"><img src="https://embed-fastly.wistia.com/deliveries/819e90b0ae1bd0383cce3a51a0045542.jpg?image_play_button_size=2x&amp;image_crop_resized=800x450&amp;image_play_button=1&amp;image_play_button_color=1e323ee0" alt="" width="400" height="225" /></a></p> <p><a href="https://www.xero.com/au/campaigns/xero-on-air/watch/videos?wchannelid=04loe916xm&amp;wvideoid=ze122b93zc&amp;wvideo=ze122b93zc">Xero On Air Videos - Xero AU</a></p>urn:store:1:blog:post:26https://horecamarket.global/better-decisions-with-powerful-real-time-insight-into-your-financial-performanceBetter decisions with powerful, real-time insight into your financial performance<p><a href="https://www.xero.com/au/campaigns/xero-on-air/watch/videos?wchannelid=04loe916xm&amp;wvideoid=qujxpsh3lk" target="_blank">Cash Flow Insights with Xero</a></p> <p> </p> <p>Better decisions with powerful, real-time insight into your financial performance</p> <p><a href="https://www.xero.com/au/campaigns/xero-on-air/watch/videos?wchannelid=04loe916xm&amp;wvideoid=qujxpsh3lk&amp;wvideo=qujxpsh3lk"><img src="https://embed-fastly.wistia.com/deliveries/3a94c775238a578aaa8a0ac226f052e5.jpg?image_play_button_size=2x&amp;image_crop_resized=800x450&amp;image_play_button=1&amp;image_play_button_color=1e323ee0" alt="" width="400" height="225" /></a></p> <p><a href="https://www.xero.com/au/campaigns/xero-on-air/watch/videos?wchannelid=04loe916xm&amp;wvideoid=qujxpsh3lk&amp;wvideo=qujxpsh3lk">Xero On Air Videos - Xero AU</a></p>urn:store:1:blog:post:25https://horecamarket.global/post-pandemic-purchasing-behaviour-there-will-be-some-fundamental-changesPost Pandemic: Purchasing behaviour: ‘There will be some fundamental changes'<h2>Constellation Brands on COVID-19 era purchasing behaviour: ‘There will be some fundamental changes'</h2> <p>E-commerce for beverage alcohol has exploded due to the pandemic – increasing around four times in volume, according to Constellation Brands. But that is only one change it sees in the way consumers shop.</p> <p><strong>Read more</strong>: <a href="https://www.beveragedaily.com/Article/2020/10/06/Constellation-Brands-on-COVID-19-shifts-in-purchasing-behavior" target="_blank">Covid 19 changed buyers behaviour</a></p> <p> </p>