Signature Branding

An overview of the Signature Branding Process:

Kick-off call

• We start off the process with an initial kick-off call to get a better understanding of your brand and vision
• During the 60-minute kick-off call, we workshop your ideal customers and your unique brand messaging. We review mood boards and propose how to best translate your vision as well as reviewing the visual mood board.

Brand Strategy

• Our strategists & copywriters collaborate with you to craft memorable & unique brand messaging, covering your brand vision, mission, values, customer avatar, unique selling proposition & brand personality.

Brand Identity

• Once our designers have reviewed all the the information provided, you are presented with 3 unique brand directions and logo
• From here we workshop and refine brand directions into your ultimate logo and sub-brand.

Brand Colours and Fonts

• 3 distinct colour palettes and typography sets are presented and refined to include your header, sub-head, body copy and button fonts for your website and other online marketing assets.

Brand Style Guidelines

• Think of your Style Guide as a brand bible that pulls all of your visual elements together in one place.
• It keeps your brand cohesive and engaging across all platforms, now and into the future.

Here's some of our branding work:

Mihi Home

To mihi home, self care is self-love and every design is carefully chosen to bring a sense of wellness, light and calm into the everyday. Their range of fragrances and homewares are designed to awaken your mind, body and soul transforming any home into your sanctuary.

After building their brand and website from the ground up, we devised a social media and influencer strategy for the in-house team to implement, resulting in organic growth of their facebook page to 3.5k and 2.5k on Instagram within a year.